1 of One: Streetwear Fashion Brand
Disciplines: Brand identity, art direction, Brand guidelines
a fictional streetwear fashion brand that emphasizes individuality and going against the mainstream. My role was as the creative director on the project and creating the visual identity of the brand.
our brand attributes are individuality, expression and audacity
Our logo: a graffiti hand style of our brand name that establishes the graffiti motif throughout all of the visual work associated with the brand
color palette: our primary colors are the two shades of green on the left of the palette. We intentionally use very loud and vibrant colors that stand out in a minimalist setting which is in line with our identity as a brand.
social media: we utilize catchy, memorable slogans and prominently display our products for viewers
our poster
Showcase Poster: Displayed to audience and potential investors at capstone showcase and conveys essence of our identity as a brand to potential investors
Showcase stickers: Created for showcase goers to have a souvenir to remember us by upon leaving the showcase
these first logo iterations were more athletic looking and sleek however as the project progressed we agreed we wanted to create a streetwear brand with an urban graffiti aesthetic which informed the visual work going forward
